The Skin Cafe

At the end of our partnership

• $3,500 total revenue generated (FB Ads + Email Campaigns)

• Go-to-market strategy created and implemented

• New website ready to go (never published but ready)

• Google Analytics 4 account set up

• Paid ads optimization

• Created all content for ads (images, copy, etc.)

• A solid foundation to start on and business is still thriving!

Back to school paid ads campaign (Aug. 7th - Aug. 21st)

• $60 in FB ad spend resulted in ~$750 in appointments.

• 13k impressions

• 151 link clicks

New website completed, but decided to table it for a future time and focus on other areas of marketing.

• Data studio template

• Paid ads template

• Created self service marketing dashboards for analysis of paid ads campaigns.

90% complete with new website.

• Updated website copy.

• Implemented global elements for CMS updates.

Ads for July

• Introduced new "happy hour" offering

• Email campaign + Ads + FB Boost

• Not performing as expected, still on track for monthly bookings

Ran Father's Day ads.

• Resulted in $700 in attributed sales

• $50 ad budget on boosted post campaign

• $0.23 CPC resulting in ~$450 in sales

• Didn't do as well as mother's day, but solid exposure

Drafted 4 week MKTG campaign for July.

• Highlight Monthly Services

• Awareness

• Storytelling

• Engagement

Curated content for the new website.

• Imagery for services

• Content for storytelling

• Improved site structure

Agreed on moving forward with a new website.

• Introducing new layouts

• Making it easier for customers to find services and items

• Highlighting services offered

Mother's Day campaign approved for FB post and email blast.

• Resulted in $1K in attributable purchases.

• $50 in FB ad spend resulted in $550 in appointments.

• FB ads also helping with exposure, more customers citing FB as how they found the business.

This week I set up:

• Google analytics 4 tracking

• Google search console

• SEMRush

• Reserve with Google via Square

• Yelp Ads account

Planning to start MKTG seriously. Main goal of getting users to the door and creating a new website.

Business owner opened doors to the public.

Allow yourself to be whisked away on a sensory journey that invigorates your mind, body, and spirit. From rejuvenating facials to tension-melting massages, each treatment is expertly crafted to enhance your natural beauty and inner harmony.

Website: https://the-skin-cafe.square.site/