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Independent founder / public field notes

Subscription Index

Weekly subscription growth strategies for founders and operators.

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The portfolio

Work in public, with the receipts.

Shipping journal

Notes from the build.

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Subscription Index is a weekly guide to improving subscription performance. It focuses on the key metrics that drive recurring revenue growth. Each issue explores pricing strategies, retention systems, and expansion opportunities, using real company examples to illustrate each concept. Created by Dan Layfield, the newsletter reflects years of experience scaling and advising subscription businesses.