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Independent founder / public field notes

PeekLaunch

Building PeekLaunch, a free weekly launch board for SaaS and indie founders.

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The portfolio

Work in public, with the receipts.

Shipping journal

Notes from the build.

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A simple launch checklist for indie SaaS

Before launching anywhere, I'd get these ready: a one-line tagline that says who it's for, three clean screenshots, a 30-60 second demo, a short founder note, and a list of 10 to 15 places to launch over a few weeks rather than one big day. Weekly boards like PeekLaunch give a product a full week of visibility and a permanent page, niche directories bring steady long-tail traffic, and your own audience brings the first real feedback. Track which source sends signups so you know where to double down.